The students know the basic terminology of brand and product management and know how to use them. They can explain and use methods from both fields (e.g., design thinking). They can explain current problems with brand or product management and give case studies of how companies have tackled these. They can cite and explain success factors for different strategies for brand and product management (e.g., brand extension, co-creative development of product and service propositions).
- Lehrperson: Jonas Jasper