Using a case study, the students will learn how to apply theoretical knowledge in practice. They know the conditions for economic success in a dynamic, competitive environment. They will identify target groups, competitors and other decision-relevant data to pick the right marketing mix and set the marketing budget. They determine the range and effectiveness of various advertising channels and evaluate customer surveys to choose the proper distribution channels. They can use strategies to reach goals and evaluate company data to select production strategies. They can also make decisions in a team and assess their consequences.
- Lehrperson: Judith Collier
- Lehrperson: Martin Janus Kasperski