Kursinformation

Applied Mathematics

You acquire basic qualifications and skills with mathematical methods.The course comprises the basics of business mathematics, including basics of (altgorithm-oriented) arithmetic and linear algebra. The topics selected are essential basics for later discussion in Applied Statistics & Market Research.
You learn how to apply mathematics to economic facts and basic statistical problems.
You should master the mathematical formulation and solution of application problems not only quantitatively and graphically, but also using the required algebraic calculation steps (algorithms).
Thus you are trained in the analytical skills listed in the course objectives, particularly structuring and solving eonomic problems through (mathematical) modelling.

Pricing
Upon completing the course,
you know and understand the importance of pricing, contractionary policy and the interaction of costs, customers and competition in pricing to optimise the target function depending on prices or price parameters under so-called restrictions.
You can independently analyse the process of price setting and fit the factors influencing it into an overall understanding of the market so as to be able to use product prices to set different incentives in the market.
You can put pricing and its interactions with marketing and sales topics into a corporate context and thus decide which strategic pricing policy decisions should be made in different market situations to attain corporate sales targets.