You acquire basic qualifications and skills
with mathematical methods.The course comprises the basics of business
mathematics, including basics of (altgorithm-oriented) arithmetic and linear
algebra. The topics selected are essential basics for later discussion in
Applied Statistics & Market Research.
You learn how to apply mathematics to economic facts and basic
statistical problems.
You should master the mathematical formulation and
solution of application problems not only quantitatively and graphically, but
also using the required algebraic calculation steps (algorithms).
Thus you are trained in the analytical skills listed
in the course objectives, particularly structuring and solving eonomic problems
through (mathematical) modelling.
Pricing
Upon completing the course,
you know and understand the importance
of pricing, contractionary policy and the interaction of costs, customers and
competition in pricing to optimise the target function depending on prices or
price parameters under so-called restrictions.
You can independently analyse the
process of price setting and fit the factors influencing it into an overall
understanding of the market so as to be able to use product prices to set
different incentives in the market.
You can put pricing and its
interactions with marketing and sales topics into a corporate context and thus
decide which strategic pricing policy decisions should be made in different
market situations to attain corporate sales targets.
- Lehrperson: Martin Janus Kasperski