Upon
completing the course, students will be able to
- explain the term marketing and what it means for international business,
- describe the process of international marketing management, and
- explain the basics of marketing tools in the international field.
The students acquire these skills by working with the literature in the field, discussing it with the lecturer during the course, analysing examples from real life and solving international marketing questions in small groups.
These skills prepare the students for further, more intensive courses as well as hands-on training at companies and organisations. In addition to teaching the basics, the course uses various didactic methods to develop the students’ social skills and independence for work in operational marketing.
- Lehrperson: Judith Collier