This module focuses on the recent transformation of businesses into the digital space. Digital business is an umbrella term that describes the role of technology as an enabler for the creation of a data-driven ecosystem and business model as the basis for leveraging new value creation opportunities. The module covers analyzing digital business models as well as its technologies and applications.
Lehrperson: Prof. Dr. Kathleen Diener
- Lehrperson: Kathleen Diener